Gold efficiency award for Bracknell Forest’s citizen recycling and e+ smartcard scheme

04 Mar 2015

SmartCitizen would like to congratulate Bracknell Forest Council on winning a gold award at the recent 2015 Improvement and Efficiency Social Enterprise (IESE) Awards.

Bracknell Forest bagged the top award in the ‘Connecting People’ category for the way the council uses its e+ smartcard technology to enable residents to take part in its popular recycling incentive scheme. Alongside the council’s waste collection contractor, SITA, SmartCitizen are delighted to partner Bracknell on the technology front for this successful enterprise.

The recycling scheme was first implemented in 2013 using DEFRA reward and recognition funding awards and allows registered households to collect 200 points every time they recycle correctly. Using the transaction component of the SmartConnect Card Management System, each successful recycling collection is logged against the user's account where it is turned into reward points. The points are automatically added to the user’s e+ smartcard and, using SmartCitizen's "SmartRewards" portal, can be redeemed to claim rewards, ranging from borrowing a library DVD or using council sport and leisure facilities, to free theatre tickets. Residents can also choose to donate points to local good causes.

Bracknell Forest Council officers, the executive member for the environment and SmartCitizen’s Commercial Director, Owen McLaughlin, attended a ceremony in London on Wednesday 4th March, to collect the award. Commenting on the evening’s successful proceedings, Owen McLaughlin added, "SmartCitizen are very proud to have provided the technical infrastructure that supports the recycling reward scheme in Bracknell. The IESE gold award in the Connecting People category is well-earned and a testament to the hard work of all the partners involved. The need to provide more for less in these austere times depends on a much greater degree of co-operation, integration and innovation in service delivery and this project has effectively demonstrated that these goals can be achieved."

Collecting the IESE Gold Efficiency Award

From left to right: Alderman Gavin Robinson from Belfast who gave the Award, Nicky Kaye: e+ programme Manager, Janet Dowlman: Head of Environmental Services, Cllr Mrs Dorothy Hayes (MBE): Executive Member for the Environment, Steve Loudoun: Chief Officer, Environment & Public Protection (all from BFC) and Owen McLaughlin, Commercial Director at SmartCitizen.

Related websites:

Bracknell Forest Council News

Bracknell Forest Rewards Portal

SITA UK Recycling

Smart Card Solutions

SmartCitizen offers local authorities and technology partners a complete service from initial feasibility studies and consultancy, through to card scheme creation and support, including management and hosting where required.

We also offer a suite of software packages designed to support the use of smartcards in libraries and leisure centres and can also provide real-time integration solutions for interested customers.


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